Brasher to be swallowed into Berghaus
09/06/2014
From 2015, Brasher’s four core footwear styles will be marketed as part of a more comprehensive Berghaus range of hiking boots. The Hillmaster, Fellmaster, Supalite and Hilllwalker will be sold, promoted and supported as Berghaus products.
The Brasher brand will be represented by elements of dual branding on the products, in packaging and point of sale, and through marketing support.
Berthas said it has conducted extensive market research and consumers preferred the Berghaus name.
UK-based sports and footwear group Pentland owns both brands.
Share this story:
