ISPO organisers to launch summer show in China
16/12/2013
Demand is high among visitors and exhibitors at its existing Chinese events, ISPO Beijing, which takes place in February, and the Shanghai version of its ISPO Academy conference series, which took place in June in 2013, so the organisers have decided a summer exhibition will be a success. “The precise date and event site will be set in collaboration with market participants,” Messe München said at the time of the announcement.
Chief executive, Klaus Dittrich, said: “It has become increasingly clear that the industry wants a second platform to do justice to the dynamic developments of the Chinese sporting goods market.”
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