EOG commits exclusively to ISPO Shanghai - sportstextiles: Lea SportsTextiles

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EOG commits exclusively to ISPO Shanghai

01/12/2014
The European Outdoor Group (EOG) has signed an exclusive partnership to participate in ISPO Shanghai, which will take place for the first time next July.

Organiser Messe München already runs ISPO Beijing, which is moving to January from 2015.

Rolf Schmid, CEO of Mammut Sports and president of EOG, said: “ISPO has always been the place where the sports & outdoor communities get together, and China is the market with the largest potential in this industry. Messe München International organising Shanghai as a summer event and ISPO Beijing as a winter event simplifies our structure and organisation. We speak to the same contacts and can be sure that they will duly fulfil our requirements.”

Brands including Black Diamond, Fjällräven, Deuter, Dolomite, Primus, Osprey, Julbo,  Sympatex, Camelbak and Regatta have confirmed their participation in the Shanghai event, which will be held from July 2 to July 4.

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