Asics teams up with Ortholite for Natural33 rang - sportstextiles: Lea SportsTextiles

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Asics teams up with Ortholite for Natural33 range

13/01/2014
Insoles provider OrthoLite has signed a deal with sportswear brand Asics for two new premier running shoes which will be available from February.
 
OrthoLite president Pamela Gelsomini said: “The Natural33 collection shoes create an added level of performance cushioning by using OrthoLite in both the sockliner and the strobel lasting under the insole.”

The GEL-Excel33 3 weighs an ounce lighter than the previous model, has an ergonomically shaped upper constructed with engineered mesh and a lightweight heel. 

The GEL-Electro33 features engineered mesh and seamless construction for a slipper-like feel. 

Asics, which was founded 60 years ago in Japan, has partnered Ortholite for 10 years.

Ortholite is seeking to expand its manufacturing base in Asia.


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