Kelly Slater leaves Quiksilver to launch brand with Kering
Kelly Slater, a former world champion and one of the world’s most recognisable surfers, has announced he is to leave Quiksilver and set up his own brand with the backing of French luxury goods group Kering.
Mr Slater has been sponsored by Quiksilver since 1990, when it signed him to a 100% sponsorship deal that enabled him to turn professional. “There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver,” he said.
The new brand will be centred around his love of “clean living, responsibility and style”. Kering shares his values and “have the ability to support me in all of my endeavors,” he said. “This hasn't happened by chance, nor has it happened without an incredible amount of work by a few key individuals.”
Kering has not released an official statement.
