Senior management changes at VF Corporation - sportstextiles: Lea SportsTextiles

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Senior management changes at VF Corporation

08/04/2014
VF Corporation has announced the appointment of Steve Rendle to the newly created role of senior vice-president for the Americas.

Since 2011, Mr Rendle has served as vice-president and group president  for the outdoor and action sports categories in the Americas.

The company also announced that Patrik Frisk, currently Timberland brand president, has been promoted to coalition president for Outdoor in the Americas, with responsibility for The North Face, Timberland, JanSport, lucy and SmartWool. A successor to lead the Timberland brand will be announced in the coming months.

Kevin Bailey, who is currently Vans brand president in the Americas, has been promoted to coalition president for action sports in the Americas in addition to his Vans role. In addition, he will now also oversee the Reef and Eagle Creek brands.




Related stories:

Reef branches into ‘outside’ after rapid growth in sector 10/11/2015
Double-digit rises in VF’s sports portfolio 28/04/2014
Two-thirds jump in recycled PET for Timberland in 2013 15/04/2014
Timberland plants more than 1 million trees in 2013 09/04/2014

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