Bauer strengthens baseball offering with Easton - sportstextiles: Lea SportsTextiles

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Bauer strengthens baseball offering with Easton acquisition

17/04/2014
US sportswear brand Bauer Performance Sports (BPS) has bought the Easton Baseball/Softball business from Easton-Bell Sports to provide a “more consistent revenue stream” throughout its fiscal year.

"This is the largest and most transformational acquisition in our history because it positions BPS as the number one global leader in icehockey, roller hockey, baseball and softball," said Kevin Davis, chief executive of BPS.

The deal, for $330 million, also contributes intellectual property.

The combined companies generated $593 million in sales for the year to December 31, 2013.

Bauer owns the Mission, Maevrik, Cascade, Inaria and Combat brands while Easton-Bell retains Easton Hockey and Easton Cycling.


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