Policy change to benefit US-made shoe brands - sportstextiles: Lea SportsTextiles

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Policy change to benefit US-made shoe brands

29/04/2014
Policy change to benefit US-made shoe brands
The US government has altered a long-debated policy on athletic footwear for its armed forces, meaning they will now have to be made by companies on US soil.

New Balance, which makes a quarter of its shoes in the US, and Wolverine Worldwide have been campaigning for a change for several years.

Blake Krueger, Wolverine CEO, said: "Our Saucony, Merrell and Bates brands have partnered to advance this effort and we are well into the process of producing state-of-the art athletic shoes at our manufacturing plant in Michigan."

New Balance’s Matt LeBretton called it a "big win".

Image: Outdoor brand Merrell



Related stories:

Saucony working on first Made in America athletic shoe 17/07/2014
US: New Balance could benefit from military strategy 11/02/2014
Vibram donates to military scholarships 12/09/2013
New Balance backs plea to source military’s sports shoes from US 25/04/2013

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