E-commerce is the key to new Billabong appointme - sportstextiles: Lea SportsTextiles

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E-commerce is the key to new Billabong appointment

16/06/2014
Surf apparel brand Billabong has made a strategic appointment to help it grow its e-commerce business.

The company has appointed Kadima Lonji to the role of chief technology officer for its direct-to-consumer operation.

Mr Lonji joins Billabong from eyewear group Luxottica, where he was global head of ‘omni-commerce’ systems.


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