Basketball footwear outperforms falling athletic footwear market in the US
10/07/2014
Sales of basketball performance footwear grew by 12% to $1.63 billion while “basketball-inspired footwear” grew by 9% to $1.45 billion.
“Just one look at the colours, styles, innovation, and launches in basketball footwear this year, and you will see the reason for its higher level of growth,” said Marshal Cohen, chief industry analyst at NPD. “The basketball segment is capitalising on brand and star power performance, which is working to its advantage.”
The top-performing basketball footwear brands based on dollar share during the year were Jordan, Nike, Adidas and Reebok.
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