Under Armour toasts innovation-inspired growth
25/07/2014
Revenues for the quarter were $610 million, compared to $455 million in the same quarter in 2013.
Net income was unchanged, at $18 million, which the company said was because of planned marketing and innovation expenses.
Under Armour went on to say that expanded offerings in golf, outdoor, running, training and “women’s studio” had helped it increase revenes from apparel by 35%, to reach $420 million.
Second-quarter footwear revenues increased by 34% to $110 million, led by new product lines in running, it said.
Chief executive and founder, Kevin Plank, said the company was particularly encouraged by the way its footwear is “clearly resonating with consumers”, saying it would expand this category in the seasons ahead.
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