Under Armour ‘thinks pink’ with women-focused campaign
Gisele Bündchen, the world’s highest-paid model, has signed up to Under Armour’s ‘I will what I want' campaign which the sports brand says “celebrates the inner and outer strength of women”.
"The women's business was built on the backs of the men's business in the early days. We knew there was an opportunity - shrink it and pink it," said its CEO, Kevin Plank, recently.
The campaign champions women from “various athletic backgrounds who have broken barriers to climb to the top of their respective fields”, said the company.
The Brazilian model added: “This inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter. Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”
Her husband, TomBrady, is also sponsored by the US brand.
