Acquisitive Under Armour eyes digital gains, pos - sportstextiles: Lea SportsTextiles

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Acquisitive Under Armour eyes digital gains, posts record results

05/02/2015
 US sportswear brand Under Armour has posted a 32% rise in sales for 2014 to $3.1 billion and has announced its intentions to create the world's largest digital health and fitness community.

It has purchased Endomondo and MyFitnessPal to add to its MapMyFitness Community, creating a community of 120 million unique users.

Fourth quarter apparel net revenues increased 30% to $708, driven primarily by new offerings across training, hunting, and studio, including expanded platform innovations in ColdGear Infrared, Storm, and Charged Cotton.

Fourth quarter footwear net revenues increased 55% to $86 million, led by expanded offerings in running and basketball.

Fourth quarter accessories net revenues increased 22% to $79 million from $65 million in the prior year's period.

Under Amour CEO Kevin Plank said: "We are incredibly proud of recording our 19th consecutive quarter of over 20% net revenue growth, including achieving over 30% growth in each quarter of 2014, demonstrating the unending opportunity we see across our five key growth drivers.

“2014 marked the year we ignited a powerful new conversation with women, as our I Will What I Want campaign underscored our long-term commitment to both female athletes and athletic females. We built upon our global mission to Make All Athletes Better, as we nearly doubled our International revenues with acceleration in both Europe and China as well as new market strategies in South America, Southeast Asia, and the Middle East.

“Our footwear business grew 44% as we solidified and took market share in our core on-field businesses, and debuted our award-winning SpeedForm platform. Building off of this momentum, next week we unveil our latest Brand Holiday campaign featuring the next Under Armour chapters in running and basketball - the SpeedForm Gemini, our pinnacle running shoe featuring our new responsive Charged Cushioning midsole, and the Curry One, the first signature basketball shoe for one of the most dynamic and popular young stars in the NBA, Stephen Curry."

The company expects 2015 net revenues of approximately $3.76 billion, representing growth of 22% over 2014 and 2015 operating income in the range of $397 million to $407 million, representing growth of 12% to 15% over 2014.

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