New design chief for Under Armour - sportstextiles: Lea SportsTextiles

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New design chief for Under Armour

19/03/2019
Sports brand Under Armour has appointed Kasey Jarvis as its new chief design officer. He is expected to take up the position in early April.

He will lead the brand’s design team across all product platforms, regions and categories. Explaining his role, Under Armour said he will be “responsible for the translation and commercialisation of athlete insights and influential trends into industry-leading, next generation product concepts.”

Mr Jarvis joins Under Armour from Black Diamond Equipment, where he served as vice president of product design. He has also occupied key design roles at Nike and General Motors during a 20-year career. 

Announcing the appointment, Under Armour founder and CEO Kevin Plank said: “We are thrilled to welcome Kasey to Under Armour. His unique mix of design experience from the auto, footwear and performance equipment industries will help to inform and deliver on our mission to design performance solutions athletes never knew they needed and can’t imagine living without.”

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