Fast-growing Under Armour reports another revenue leap

25/04/2014
Under Armour’s investment in innovation and marketing is continuing to pay off, reporting another jump in revenues for the first quarter.

It earned $642 million in the three months to the end of March – a 36% increase over last year.
Footwear revenues increased 41% to $114 million, led by new introductions in running including SpeedForm Apollo.

“Our formula for driving newness and innovation in apparel continues to resonate with consumers and helped deliver over 30% growth for our largest product category,” said CEO Kevin Plank.

The previously US-focused brand has also reported growth overseas: International net revenues, which represented 9% of total revenues, grew 79% year-over-year. It recently said it would focus on emerging markets.

The company expects revenues to grow by a quarter over the course of 2014.