Nike veteran to drive ‘running’ at Under Armour
27/03/2014
Kip Fulks, Under Armour’s chief operating officer, described him as “one of the most respected leaders in the performance footwear space”. “He is a pioneer in product development and his innovation expertise will be invaluable to Under Armour, as we continue to assert and expand our global leadership in footwear.”
Prior to joining Under Armour, Mr Taylor was vice-president of ‘running’ at Mizuno, and held a similar post at Brooks, where he oversaw the design, development, merchandising and future concepts teams. Prior to Brooks, he spent 19 years at Nike in various roles, including product director for footwear.
“I have long admired Under Armour’s passion for making all athletes better and its strong foundation and commitment to footwear innovation, including the revolutionary Speedform Apollo,” said Mr Taylor. “I am invigorated to be joining a brand that continues to strive to make groundbreaking performance footwear and embraces that challenge as a one of its core values.”
Mr Taylor will be based at the company’s headquarters in Baltimore.
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