Under Armour amplifies global expansion efforts
20/03/2014
Its CEO Kevin Plank described the move as “a critical step towards reaching our international expansion goals”.
"The country's passion and commitment to sport is incredible, and we look forward to empowering Brazilian athletes and bringing them game-changing apparel, footwear and equipment," he said.
Marcelo Ferreira, Under Armour’s managing director for Brazil, added: “Brazil is a region with a rich athletic history and focuses on sports as a part of everyday life. As the nation prepares to host the world’s biggest sporting events, this is an exciting opportunity for Under Armour to identify with the passion Brazilians have for active lifestyles and to provide them with the most innovative performance products in the market.”
US brand Quiksilver last week stated that rising sales in Brazil were key to its transformation plan.
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