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Under Armour to open its biggest store to date in Chicago

19/06/2014
Sports brand Under Armour is to open a new store on Chicago’s Magnificent Mile. The new store will cover 9,000 square-metres of retail space and will open in March 2015. It will be the brand’s largest store to date.

It will feature Under Armour collections for men, women and youths, including footwear.

The Magnificent Mile outlet will follow the Brand House format that the company has already used successfully in stores in SoHo in New York, in its home city, Baltimore and in McLean, Virginia.

“We are excited to open our first Brand House in Chicago, on Michigan Avenue, one of the world’s most iconic and dynamic retail destinations,” said Susie McCabe, senior vice-president of global retail for the company.


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