Avery Dennison’s LA Innovation Centre focuses on surf and skate brands
Packaging and labelling group Avery Dennison has opened a 15,000 square foot customer design and innovation centre (CDIC) in Los Angeles to offer the latest trend information from Avery Dennison RBIS.
“Our goal is to inspire our customers and help them create innovative and unique packaging, labelling, and embellishments that elevate their products and brands,” said Shawn Neville, president of Avery Dennison RBIS.
“The CDIC is a place where our customers can integrate art, science, and sustainability through our proprietary trends and creative services, while leveraging our leading edge capabilities including brand protection, RFID, and high-definition digital graphics. We do this through the lens of our Greenprint sustainability tool, which helps customers reduce their environmental impact.”
The company’s first CDIC in Miamisburg, Ohio, which opened in 2010, focuses on information solutions presented by the thriving technology of radio-frequency identification, known as RFID. The second, which opened in Germany just outside Dusseldorf in 2011, offers the full range of RBIS capabilities and is the model for the LA facility.
The new CDIC is focusing on brands in the premium denim and surf and skate markets and partnering designers to create memorable designs.
Avery Dennison says the ideal mix of branding through labels, tags, and packaging can help increase consumer purchase intent by 17%.
“Customers can learn how to inspire this purchase intent through an optimal combination of branding elements that takes into account the preferences of consumers around the world,” said Stander.
