Avery teams up with Chinese partner for heat transfer venture
27/08/2014
The partnership will facilitate heat transfers, which are increasingly being used by performance wear companies, and will be located at Ningbo’s Shenzhou manufacturing campus.
The pair will jointly produce decorative transfers, printed and woven labels, tags, tickets and sustainable packaging.
Shawn Neville, president of Avery Dennison, said: “Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands.”