Adidas chooses digital platform to scale buy-bac - sportstextiles: Lea SportsTextiles

News

Adidas chooses digital platform to scale buy-back programmes

30/03/2021
Packaging and labelling group Avery Dennison has launched atma.io, a digital venture that is able to track “every physical item in the world” by creating unique digital identities.

The digital product cloud offers a "one-stop shop" with the label / digital trigger and the software platform. 

It is being used by German sportswear brand adidas, which will tag the 1.2 billion products it makes each year, according to a statement.

David Quass, director of brand sustainability for adidas, said: “Adidas integrated atma.io’s connected product cloud into our Infinite Play initiative to scale our ability to buy back products and give them a second life.

“The program was the first of many we will look to enable with atma.io and Avery Dennison to achieve our connected product vision and our sustainability goals.” 

Brands can communicate how a product is made and consumers can check content, product authenticity and washing instructions in an app.




Related stories:

Adidas Originals marks Paris eco push with recycled Stan Smiths 09/06/2021
Adidas achieves lowest carbon running shoe with Allbirds 13/05/2021
Pangaia partners Eon on eco-first ‘digital passports’ 12/05/2021
New Balance's MADE Responsibly 998s handmade with surplus materials 27/04/2021
Adidas unveils recycled Terrex Futurecraft.Loop anorak prototype 26/04/2021
Nike Air Yeezy 1 prototypes expected to fetch $1 million 16/04/2021
Unifi appoints sustainability vice-president 26/09/2018
Target to use RFID technology on apparel 04/04/2017
SportZone opts for RFID roll-out following successful pilot 04/05/2016
Avery Dennison makes European acquisition 27/04/2016
Change at the top for Avery Dennison 29/10/2014
Avery Dennison’s LA Innovation Centre focuses on surf and skate brands 09/10/2014
Avery teams up with Chinese partner for heat transfer venture 27/08/2014
Social and labour impacts added to SAC’s revamped Higg Index 12/12/2013
Avery Dennison moves to state-of-art headquarters 20/08/2013

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.