Jordan president tees off at Nike Golf

12/11/2014
Nike has promoted Daric Ashford, general manager of sister brand Jordan, to president of Nike Golf.

Mr Ashford has been with the group for 21 years, holding senior management positions across retail and sales.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the golf business,” said Jayme Martin, vice-president of global categories, to whom he will report.