Steady hands take helm at Nike’s emerging markets division
Nike has promoted Tom Peddie to general manager of emerging markets, taking over from Roland Wolfram who will retire after 16 years with the company.
Peddie is currently vice-president of global sales and has worked for company for 24 years.
"Tom has been instrumental in driving Nike’s holistic marketplace management strategy worldwide," said Trevor Edwards, president of the Nike Brand. “We are looking forward to his leadership in the Emerging Markets as we continue to elevate the brand, build strong consumer connections and drive premium marketplace executions.”
Peddie will report to Elliott Hill, president of geographies and sales for the Nike Brand.