Only three sports and outdoor CEOs make the Harvard Top 100

20/11/2014
Major footwear and apparel brands are among the biggest and most global companies in the world now, but the chief executives of only three firms with a sports and outdoor focus have been included in the Harvard Business Review’s 2014 list of 100 best-performing chief executives in the world.

Hard data, not reputation or anecdote, provided the basis for the Harvard Business Review’s ranking. It looked at the increase in total shareholder return and market capitalisation over the entire time current CEOs have been in post. It took into account only CEOs who had been in the same job for the last two years at least at companies that were in the S&P Global 1200 at the end of 2013.

You have to go all the way to position 73 to find the first representative of sports and outdoor, Herbert Hainer of adidas. He is followed at number 75 by Mark Parker, chief executive of Nike, and at 84 by Eric Wiseman of VF Corporation.

Jeffrey Bezos, chief executive of Amazon, came top.