Marketing Hall of Fame nod for Patagonia founder and Nike president
05/03/2015
The selection process began last September with an open call for nominations, drawing more than 100 nominations. A committee whittled these into a shortlist, from which four were chosen for 2015.
“We established the Marketing Hall of Fame as a forum for the marketing community to recognise an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA.
Mr Edwards has led some of Nike’s biggest breakthroughs, including a transformation of the digital landscape through the creation of Nike+.
Mr Choinard, a pioneer and environmental campaigner, was featured in WSA as our 'innovator' in July/August 2014. The WSA archive can be downloaded through sportstextiles' technical library section.
Picture: Yvon Chouinard in his workshop.
Credit: T Davis. Patagonia.
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