Shift in golf strategy at Nike
04/08/2016
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, president of the Nike brand.
He added that Nike is committed to partnering with the world’s best golfers. It supplies players including former world number one Tiger Woods, four-time major winner Rory McIlroy (pictured) and LPGA star Michelle Wie.
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, president of Nike Golf.
Image courtesy of Nike.
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