Nike signs up Balmain designer for latest collection
24/05/2016
Mr Rousteing took iconic football designs and adapted them to create a range of modern items for men and women that are designed to satisfy off-pitch performance needs whilst remaining stylish. All of the items have luxury finishes like touches of gold.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” he explained. “What I love about this collection is that we are integrating the iconic style of football into sport style.”
“Olivier was obsessed with the complete look, making sure each piece worked together - not just within the men’s and women’s collections, but also between the two,” said Jarrett Reynolds, NikeLab senior apparel design director.
Image shows the NikeLab N98 jacket, part of the Football Nouveau collection (credit: Nike)
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