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Nike Golf’s first performance centre puts consumers on par with professionals

08/07/2014
Nike Golf’s first performance centre puts consumers on par with professionals

Nike Golf has opened its first Performance Fitting Centre at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open.

It will allow allow consumers to experience the level of club fitting afforded to professionals, as well as access to Archerfield’s coaching panel, including former Ryder Cup player Andrew Coltart and European Tour coach Gary Nicol.


"Today marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, president of Nike Golf.
 
"It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential."

 


Related stories:

Shift in golf strategy at Nike 04/08/2016
McIlroy and Woods behind Nike's new golf franchise 22/08/2014
Callaway, Puma and Mizuno gear up for expanded golf show 22/08/2014
Senior management changes at Nike 15/08/2014
Golf division drags adidas’ results down 06/05/2014
Abacus aims to make a splash among Dutch golfers 15/04/2014
S-Café in new Nike golf jacket 25/11/2013
TaylorMade points to footwear growth 12/11/2013

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