Anta accelerates in China’s sportswear market
29/02/2016
Revenues were up 25% to the year to RMB 11.2 billion ($1.7 billion).
CEO Ding Shizhong said: “Our brands – ANTA, ANTA Kids, NBA, FILA and FILA KIDS – continue to focus on sportswear and are well-equipped to tap the full potential of their target markets, benefiting from the Chinese government’s new two-child policy, as well as its measures to boost sports-related consumption and to accelerate the development of the sports industry and the growing popularity of sports participation.
“To gain market share from our competitors and to achieve long-term sustainable growth, we will strengthen our brands’ recognition with the support of strong influence of our sponsorship resources, endorsers, ambassadors and cross-border collaborations, and will offer more innovative, stylish, differentiated, and value-for-money products that fit consumer preferences and needs in different markets.”
Anta operates more than 9,000 stores in China, and manufactures half its clothing.
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