Norwegian outdoor brand Bergans has appointed Byron McCann to the newly created position of marketing manager for its US business. Previously, Keith Patterson was managing all of Bergans USA’s sales and marketing efforts, but his appointment to president in the wake of Pat Loomis’ recent retirement led to the development of the new role within the company.
Mr McCann has worked with Bergans since December 2011, when it launched its US business. He was one of the brand’s three original employees in the US.
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