Bergans strengthens international team - sportstextiles: Lea SportsTextiles

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Bergans strengthens international team

08/07/2016
Bergans strengthens international team
Norwegian outdoor brand Bergans has appointed a new international sales director and marketing manager to drive the company’s global strategy. Bart Meijers and Karl Hendrik Felde will take on the respective roles. The two new positions will be based at Bergans’ headquarters in the Norwegian city of Hokksund. 

Mr Meijers will oversee all of the brand’s international sales, except those to Nordic markets. He will also be responsible for Bergans’ subsidiaries in Germany, which serve the company’s key EU markets, as well as the USA and Russia. He arrives from Nike, where he was sales director of sportswear for Western Europe.

Mr Felde will be working closely with the international sales team to develop a strong brand profile in all markets. He will also be in charge of in-store brand building. He is currently head of marketing at Viking Footwear and will assume his role at Bergans on August 15.

Image courtesy of Bergans.

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