Viking views DPP as opportunity for customer dialogue
In preparation for the European Union’s Digital Product Passport (DPP) requirements, expected to be finalised in early 2026, Norwegian outdoor brand Viking has partnered Kezzler and Trimco Group to taking a proactive approach.
Rather than viewing DPP as a regulatory challenge, the brand said it sees it as an opportunity to enhance data quality across the value chain, explore new customer engagement avenues and drive sustainability practices.
Selected styles from its spring/summer 2025 collection will display supply chain information on QR codes on labels supplied by Trimco underpinned by Kezzler’s technology platforms.
Elin Carlsen, head of sustainability at Viking Outdoor Footwear, said: “Testing the use of DPPs in our footwear and apparel lines through unique QR code labels in GS1’s Digital Link format is changing the way we see data management and the possibilities to communicate with our customers. DPP places new expectations on data handling in our value chain, but it also opens exciting new opportunities for our repair and take care strategy.”
Camilla Mjelde, compliance and sustainability director at Trimco Group, added: “Starting early on DPP preparations empowers Viking to maximise the many benefits that DPP brings and puts the brand ahead in the industry.”
