Isbjörn plots expansion in Austria and Germany - sportstextiles: Lea SportsTextiles

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Isbjörn plots expansion in Austria and Germany

24/11/2023
Isbjörn plots expansion in Austria and Germany
Nordic cold-weather childrenswear brand Isbjörn of Sweden has named Viking Europe sales agent for Austria and Germany.

The company, led by Dennie Wagner (pictured), is tasked with increasing sales and brand awareness in the region. Isbjörn’s founder and chief executive, Maria Frykman, rated the team’s enthusiasm for sports and the outdoors “second to none”.

For his part, Mr Wagner commented: “We are very excited to have this premium outdoor brand as a sales partner for Germany and Austria and to continue advancing the growth of this exceptional brand. Sustainability is not just a word for Isbjörn, it is both a commitment and a source of motivation.”

Dennie Wagner. Image courtesy.

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