Bergans makes two senior sales and marketing appointments
10/08/2016
Mr Meijers will oversee international sales, which for Bergans means sales outside the Nordic markets. Key areas of focus will be Germany, North America and Russia, where Bergans has a joint venture. He was previously Nike’s sportswear sales director in Europe and will start in his new role in October.
For his part, Mr Felde will work with the sales team to build up Bergans’s brand profile in all markets. In addition, he will take charge of in-store brand building. He will officially join Bergans on August 15. He was previously head of marketing for Viking Footwear and, before that, general manager for Berghaus in the Nordic markets.
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