HanesBrands plans for global growth with Champio - sportstextiles: Lea SportsTextiles

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HanesBrands plans for global growth with Champion purchase

08/04/2016
Apparel group HanesBrands is buying Champion Europe, the Italian company that owns the trademark for the Champion brand in Europe, the Middle East and Africa.

Champion Europe expects 2016 net sales of more than €190 million, operating profit of €15 million, and earnings of €20 million. Its largest wholesale markets are Italy, Greece, Spain and Scandinavia, and it operates 130 retail stores in Italy and Greece.

The acquisition is expected to close in the middle of this year.

“This acquisition, coupled with the recent purchase of the Champion business from our licensee in Japan, will unite the Champion brand globally and will give us a powerful platform for growth on every continent,” said Hanes chief operating officer Gerald Evans.

“Sauro Mambrini and the highly capable management team of Champion Europe will be a great addition to our organisation.”

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