Yvon Chouinard memoir updated and re-released
07/09/2016
In the new edition, Mr Chouinard explains how his business and environmental views have evolved in the decade since the book first came out, marked by global recession and intensifying environmental crises, as well as unprecedented success for his company.
In a completely rewritten chapter on environmental philosophy, the Patagonia founder expresses deep concerns about the planet's health in the face of climate change and other threats to the natural world. In response to these new threats, he has added a new element to his philosophy for responsible business: Do Good.
In his view, in making business decisions that will lead to long-term success, responsible businesses must account not only for the bottom line, but also for the good they have done. He explains that doing good is more than causing less harm.
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