Patagonia to donate Black Friday revenue - sportstextiles: Lea SportsTextiles

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Patagonia to donate Black Friday revenue

23/11/2016
Outdoor brand Patagonia will donate all the proceeds from its sales on Black Friday (November 25) to grassroots environmental organisation.

It said that 100% of global sales from its retail stores, as well as online sales, will go to organisations working in local communities to “protect our air, water and soil for future generations”. It added that these groups are often underfunded, making any support they receive “more important than ever”. 

“We wanted to do something on Black Friday to make a big statement, to fund grass-roots activism and engagement,” said Rose Marcario, Patagonia CEO. 

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