Patagonia to donate $10 million from Black Frida - sportstextiles: Lea SportsTextiles

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Patagonia to donate $10 million from Black Friday sales

30/11/2016
Outdoor brand Patagonia, which pledged to donate all proceeds from sales it made on Black Friday (November 25), has revealed it posted $10 million in revenue from the day.

All of this revenue will be donated to non-profit organisations that tackle issues related to the environment. 

“We expected to reach $2 million in sales - we beat that expectation five times over,” said Patagonia and CEO Rose Marcario. “The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organisations working around the world.”

She added that the initiative had attracted thousands of customers who had never purchased a Patagonia product before, as well as its loyal customers. 


Related stories:

Patagonia urges customers to support grassroots organisations 24/11/2017
Patagonia to donate Black Friday revenue 23/11/2016
Rose Marcario to give keynote speech in Salt Lake City 11/11/2016
Patagonia steps up use of recycled materials 08/11/2016
New Patagonia video pushes fair trade 10/10/2016

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