REI launches “rebuilt” cycling strategy
21/09/2016
It has unveiled Co-op Cycles, a new brand of bikes “built from the ground-up” with input from passionate cyclists who are members of REI.
Its director of cycling, Paul Calandrella, said on announcing the development: “We are committed to making bikes and gear for those who love the fun and freedom that comes with exploring the world on two wheels.”
Co-op Cycles replaces the Novara line, and is the foundation of a ‘trail-first’ approach. Co-op Cycles DRT (mountain) and ARD (all-road) bikes are completely new, purpose-built for off-road riding. Other lines called ADV (adventure), CTY (pavement) and REV (youth) “inherit DNA” from Novara’s most successful models such as the Randonee, Safari, Mazama and Buzz, while updated designs are under way for future seasons, REI said.
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