Under Armour appoints “rising star” as new presi - sportstextiles: Lea SportsTextiles

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Under Armour appoints “rising star” as new president for North America

26/09/2016
Sports brand Under Armour has named Jason LaRose as its new president for North America. He will succeed Matthew Mirchin, who will become a strategic advisor on global revenue to the company. The changes will take effect on October 1.

Mr LaRose joined Under Armour in 2013 to lead its global e-commerce business, eventually becoming senior vice-president of digital revenue in 2015. During this transition period, Mr LaRose will continue to lead the e-commerce business, while being actively involved in the search process to identify his own successor in that role.

On announcing this new role, Under Armour’s chief revenue officer, Charlie Maurath, described Jason LaRose as “a rising star” within the company.




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