Lindex launches ‘Even Better Denim’
02/11/2016
The company says it is a “new step in the journey towards even more sustainable denim and closing the loop.”
As well as post-consumer recycled cotton, Lindex uses sustainable cotton and dyes the material in a way that saves water and energy. The zips, buttons and labels on the garments are “the most sustainable alternatives Lindex has found on the market”.
“We are proud of our new step towards reducing the environmental impact and closing the loop,” said Sara Winroth, sustainability manager at Lindex. “Old garments that normally would have gone to waste has now become part of our new ‘Even Better Denim’ styles.”
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