Asics to continue global expansion despite sales downturn
04/11/2016
Asics said business was steady in the sporting goods industry in the third quarter of 2016 and it attributed this to a high level of interest in sports “owing to rising health consciousness”.
It said this health-driven popularity of sport was encouraging it to continue with global expansion plans.
Highlights it pointed to included the launch of its DynaFlyte running shoes, which are equipped with a new midsole material called FlyteFoam, which Asics has described as its lightest-ever cushioning material.