Hanes targets “organic growth” with anti-odour t - sportstextiles: Lea SportsTextiles

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Hanes targets “organic growth” with anti-odour technology

09/11/2016
Clothing brand Hanes, owned by apparel group HanesBrands, is to launch its FreshIQ anti-odour technology across its line of men’s underwear, socks, T-Shirts and fleece products.

Fresh IQ is an antimicrobial finish that inhibits bacteria growth, preventing garments from taking on an unpleasant odour during use. 

Gerald Evans Jr., CEO of HanesBrands, said the technology will give the brand a “competitive advantage in the marketplace”. He added that he was confident it would “generate organic growth in our basics line”.

Underwear and socks featuring the Hanes FreshIQ technology will be available at major retailers, the brand’s own stores, and through its website. Additional products will be introduced during 2017.


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