Hanesbrands collection is inspired by the beauty of US national parks
27/04/2018
The range has been released to coincide with National Park Week and is a collaboration with the National Park Foundation, a non-profit organisation which raises funds to support conservation and preservation projects in these areas.
The t-shirts in the collection (pictured) feature images of the Golden Gate, Rocky Mountain, Zion and Sequoia national parks.
“As the official apparel of the National Park Foundation, Hanesbrands is focused on greatly expanding the distribution of NPF-affiliated apparel, raising the profile of the foundation, increasing revenue for the foundation, and using our consumer-leading brands and significant graphic apparel capabilities to create beautiful clothing worthy of the grandeur of our national parks,” said John Marsh, group president of global activewear for HanesBrands.
This collection is part of a five-year partnership between Hanesbrands and the National Park Foundation. It is hoped this collaboration will generate $4 million towards conservation efforts. Any royalty income generated by Hanesbrands from these products will benefit the National Park Foundation’s Centennial Campaign for America’s National Parks, which was launched in 2016.
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