European Outdoor Group announces review of OutDoor show
09/01/2017
Although the group will work on behalf of the EOG, it will operate independently to ensure that it remains objective.
Th research phase of the review will take place during the first half of 2017. The group will consult with European brands and retailers to fund out what they want from the show in the future. Questionnaires are already being sent out, with a deadline for responses of January 25. Based on the feedback it receives, Vision 2020 will develop a set of recommendations for changes to the OutDoor show.
“The Board of the EOG has taken seriously the need to clarify exactly what our industry requires in terms of a future OutDoor trade show,” said Mark Held, general secretary of the EOG. “The Vision 2020 team has been established with people who know our sector very well and who can give us clear and independent feedback on what the industry wants for the future of OutDoor.”