K2 adds eVent to new apparel collection

19/01/2017
Membrane technology developer eVent has announced that K2 Apparel is its newest partner in the snowsports business. The wintersports brand is launching a new apparel line for Winter 2017-2018 under the direction of industry veteran Bill Post. K2 Apparel will make its worldwide debut at the SIA Snow Show in Denver from January 26-29.

Mr Post, whose previous experience includes working as chief operating officer of Cocona, said he thinks eVent technology “best suits the needs of outdoor enthusiasts”. He added: “Since our products are geared to active winter athletes, we feel that breathability is key to overall comfort.”

The collection includes three styles each of jackets and pants for men and women, all named after stormy weather situations. All feature a rugged three-layer nylon fabric with a water column rating of 20 metres. The garments’ air permeability measures 26,000 grammes per square-metre per 24 hours.

These products feature eVent DValpine technology, at the heart of which is the company’s patented ePTFE ‘Direct Venting’ membrane, which has a porous structure to allow body heat and moisture to escape from inside the garment.

“What sets eVent apart is air permeability,” said Chad Kelly, director of sales for eVent fabrics, at the time of the launch. “We’re thrilled to join K2 Apparel and let skiers in on the secret that eVent really feels and performs differently from traditional waterproof fabrics.”