Patagonia secures Fair Trade certification for swimwear
05/04/2017
The brand said that Fair Trade is part of its “broader drive to support, workers, elevate communities and do work in an equitable way”.
Patagonia pays a premium to the people working at its Fair Trade Certified factories. This allows them to improve their standard of living. The factories also have to adhere to Fair Trade USA’s strict standards for safe working conditions and environmental responsibility.
“When we buy clothing, we’re often oblivious to the reality of how it was made, not to mention the true human and ecological costs of the manufacturing process,” explained Dave Rastovich, global surf activist at Patagonia. “The factories we rely on aren’t just full of machines; they’re also full of people with families, histories and futures. Fair Trade extends a sense of value, acknowledgment and respect to members of the human family who are often pushed to the margins.”
Image courtesy of Patagonia.
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