New Balance commits to cricket with ECB deal
10/04/2017
It has signed a five-year deal to provide match and training wear to all England teams, including the men’s and women’s Test, One Day and T20 sides, as well as the Lions and all four England disability teams.
England’s men’s team will be the first to wear the new kit during the One-Day International Series against Ireland, which starts on May 5.
Fran Allen, New Balance’s vice president of the Europe, Middle East and Africa (EMEA) region, said the brand was “justifiably proud to seal this landmark agreement”. He added that the deal signals New Balance’s “strong commitment” to cricket.
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