New Balance to sponsor London Marathon
02/05/2017
It takes over from rival brand Adidas.
“New Balance is the ideal sponsor for London Marathon Events and we look forward to working with them over the coming years,” said Hugh Brasher, event director of London Marathon Events. “Our company values are perfectly aligned and both organisations work to give back to the communities in which we operate."
As part of the agreement, New Balance will make an annual contribution to The London Marathon Charitable Trust, an organisation that works to inspire activity and fund recreational projects in the areas where events take place.
Tom Carleo, vice president of running at New Balance, said the partnership will help bring “energy, creativity and passion” to the London Marathon and other events it organises.
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