New Balance takes control of Spanish distributor
08/08/2016
The Boston-based company has assumed full ownership of Alfico, its Spanish distributor, according to media reports in Spain. It follows on from the opening of New Balance’s first branded store in Barcelona last year. Alfico operates the rest of the company’s stores and sales outlets in the country.
In 2015, New Balance also took complete control of its distribution partner in Italy, Gartner Sports. It had previously been a majority shareholder in the company.
Fellow sportswear brand Under Armour took a similar step in July 2016, assuming responsibility for distribution in Spain having previously outsourced the operation to Alnisa Sports.
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